A Music industry professional, festival director, event producer, cultural manager and consultant, has been operating in the music and cultural field for the past two decades in Jordan and the Middle East. Founder of the first independent music and cultural event management company OrangeRed, 2004 in Amman – Jordan, seeking to enrich the cultural music scene, and promote contemporary music in all its forms.
In 2012, she established the Amman Jazz Festival which annually celebrates diversity and cultural fusion, featuring International and local artists to present and work together to produce a vast variety of jazz expressions and fresh new sounds. Lama is the Vice President of MusiConnect Asia, the producer of the annual Asia Music Summit.